Ekta Kapoor Polluting Young Minds
In India’s regulatory parlance,
OTT platforms are called ‘publishers of online curated content. and through it Ekta Kapoor Polluting Young Minds.
Online curated content is audio-visual content such as films, web series, podcasts, etc. Made available to the viewers on demand, including but not limited to subscriptions by OTT platforms.
” on-demand “ means a system where a user is enabled to access, at a time chosen by them, any content in electronic form, which is transmitted over a computer resource and is selected by the user. Popular video-on-demand services in India are Dianey+, Hotstar, Amazon Prime Video, Sony, etc.
Ekta Kapoor Polluting Young Mind
Last year in February, the government notified the Information Technology Rules 2021 to regulate OTT platforms. The rules establish a soft-touch self-regulatory architecture with a code of Ethics and a three-tire grievance redressal mechanism for OTT Platforms on which Ekta Kapoor Polluting Young mind . They provide for self-classification of the content without any involvement of the Central Board of Film Certification. General principles require the platforms to not publish any content which is prohibited under any law and take into consideration the complications, and exercise due caution and discretion in respect of the content which affects the sovereignty and integrity of India.
They should also take into consideration India’s multi-racial and multi-religious context and exercise due caution and discretion when featuring the activities, beliefs, practices, or views of any racial or religious groups.
Level 1 includes self-regulation by publishers, wherein they should appoint a Grievance Redressal Officer.
Level 2 involves publishers having a self-regulating body, headed by a retired judge or very eminent person.
Level 3 involves an oversight mechanism at the government level.
OTT platforms must display age-based content ratings and content descriptors for each content. If applicable, they should also display an advisory on viewer discretion at the beginning of the program. In addition to this, the rules mandate a three-tier institutional mechanism for handling public grievances.
these are – Every publisher should appoint a Grievance officer based in India for receiving and redressing grievances in 15 days. Also, every publisher needs to become a member of a self-regulating body.
such a body will have to register with the Ministry of Information and Broadcasting and address grievances that have not been resolved by the publisher within 15 days.